The CMO will be responsible for developing and executing a holistic marketing strategy that drives brand growth, guest traffic, digital engagement, and loyalty. This role requires a proven leader with deep restaurant or consumer brand experience, who can scale marketing efforts in a fast-paced, entrepreneurial environment.
Brand Strategy & Positioning: Define and evolve the brand architecture and positioning for all restaurant concepts within the portfolio.
Digital Marketing & Media: Lead digital marketing, paid media, SEO/SEM, CRM, and social media strategies to drive customer acquisition and retention.
Local Store Marketing: Develop and support store-level marketing campaigns to drive traffic and sales at the unit level.
Menu & Product Launches: Partner with culinary and operations teams to develop go-to-market strategies for LTOs, new menu items, and product innovation.
Customer Insights: Leverage guest data and market research to inform marketing strategies and optimize spend.
Team Leadership: Build, lead, and mentor a high-performing marketing team including brand, digital, creative, and PR functions.
Partnerships & PR: Manage public relations, brand partnerships, and influencer/celebrity collaborations.
Franchise Support (if applicable): Provide tools and marketing support for franchise partners to execute campaigns and initiatives consistently.
Performance & Analytics: Own marketing KPIs and analytics to track ROI and make data-driven decisions.
10+ years of progressive marketing leadership experience, ideally in the restaurant, hospitality, or consumer brand space.
Experience with both corporate and franchise models is a plus.
Proven ability to scale brand and customer growth across multiple channels.
Deep understanding of consumer behavior, digital media, and emerging trends.
Strong leadership, communication, and cross-functional collaboration skills.
Results-driven with an analytical mindset and experience managing sizable budgets.
Competitive compensation and bonus plan
Equity participation (based on experience)
Health, dental, and vision benefits
A collaborative and entrepreneurial work environment
The opportunity to shape the future of a nationally scaling restaurant brand
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