Job Description
POSITION: Assistant Marketing Manager, Bottega Veneta & Balenciaga
REPORTS TO: Senior Manager, Brand Marketing – Bottega Veneta & Balenciaga
FLSA: Exempt
LOCATION: New York, NY (Hybrid)
Welcome to Kering Beauté – Established in 2023, Kering Beauté aims to create value for the Group and its Houses. In 2023, Kering directly invested in its very own Beauty division, with the creation of Kering Beauté. Bolstered by its industry-leading team, the entity seeks to support the Group’s Houses to develop their Beauty businesses to become growth drivers. The new entity’s teams place innovation and creativity at the heart of their business model to fashion tomorrow’s Beauty – at once sustainable and responsible. October 2024 marked a new phase for the strategy of Kering Beauté, with the launch of its first fragrance in collaboration with one of the Group’s Houses: Bottega Veneta.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.
Why Work With Us? We care about our team members, and we offer a competitive salary of $68,000.00 - $85,000.00
, benefits such as medical, dental, vision, 401(k), paid time off, employee discounts and much more!
OVERVIEW: The Assistant Marketing Manager will play an essential role in executing marketing strategies to enhance Bottega Veneta’s and Balenciaga’s brand presence in North America and drive fragrance market share with a consumer-centric approach. This is a unique brand-building opportunity. We are looking for an ambitious self-starter Assistant Marketing Manager with strong analytical, communication and presentation skills. The ideal candidate will have strong interest or experience in luxury brand marketing, an understanding of both digital and traditional marketing channels, and analyze consumer and sales data to drive decision-making. This role requires close collaboration with Kering Beauté global teams, as well as the Kering Beauté Americas Creative, Sales, and Operations teams to ensure cohesive and innovative marketing campaigns across all touchpoints.
KEY RESPONSIBILITIES RETAIL AND BRAND MARKETING ACTIVATIONS: - Support on the execution of 360 launch plans including visual weeks, sampling, media support, merchandising, co-op programming, PDP set up.
- Assist in the distribution of seasonal marketing collateral based on retail programming and sampling needs.
- Create retail marketing calendars and update seasonal side-by-sides for retailer activations.
- Support in recommending marketing ideas and trade marketing initiatives.
STRATEGIC MARKET INSIGHTS: - Conduct competitive analysis of innovation and seasonal promotional programs to make recommendations for growth opportunities.
- Issue quarterly trend report including NPD competitive information, new product launches and social media trends.
- Leverage data through ongoing analysis and In-depth understanding of consumer insights to identify engagement strategies for the brand.
- Business analysis and reporting: Track retail sales and overall product performance.
- Track the performance of marketing campaigns and regularly present findings to management.
RELATIONSHIPS AND PARTNERSHIPS: - Collaborate closely with retail teams for all product copy, and assets needs.
- Partner with cross functional teams on execution of PR, education, events, leveraging internal support and driving collaboration with cross-functional teams.
- Assist in building retailer meeting decks each season and coordinate needs for retailers.
- Partner with Global Marketing team to align on key priorities and ensure alignment in the local Marketing strategy.
- Collaborate and work on initiatives for Mizensir (about 5-10% of the total scope).
CORE REQUIREMENTS - Bachelor’s degree in business, Marketing or relevant required.
- Minimum of 1-3 years of marketing experience, preferably in the luxury goods, fragrance, fashion or beauty industries.
- Innovative thinker and approach to business.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing analytics tools.
- This position requires the candidate to be organized and detailed-oriented.
- strong analytical, communication and presentation skills.
Job Tags
Full time, Seasonal work, Work at office, Local area,